{"id":2978,"date":"2018-08-27T15:30:00","date_gmt":"2018-08-27T15:30:00","guid":{"rendered":"https:\/\/statesofgrace.nl\/?p=2978"},"modified":"2018-11-26T15:53:23","modified_gmt":"2018-11-26T15:53:23","slug":"cuby","status":"publish","type":"post","link":"https:\/\/statesofgrace.nl\/de\/cuby\/","title":{"rendered":"Cuby <small class=\"subtitle\">logo design and product naming for kids storage box<\/small>"},"content":{"rendered":"<p>When creating the concept for a unique kids storage box, Graf Interiors asked Bright Idea to come up with branding concept. We came up with the name Cuby, designed the logo accompanied by a basic brand identity to kickstart the launch of this versatile piece of furniture. Aside from creating its visual identity, we also wanted to find a (visual) language that instantly conveyed its unique features.<\/p>\n<p><span class=\"dropcap\">T<\/span>he cubical storage box has wheels, so kids can move it around. Besides that, several units can be easily stacked upon each other. The logo, with its playful round shapes, accentuates the form and function of the box itself. In turn, this is reflected in the matching brand claim: &#8217;stuff on wheels&#8216;.<\/p>\n<p class=\"none_red\"><span class=\"dropcap dropcap-red\">&quot;<\/span><br \/>\nWorking with Katja and Hans for the branding of our new product was really a highlight during the launch process. The name and brand name that they gave to our CUBY product was just perfect, and from the first second it felt as if both had always been part of this product. Again, we have seen how things seem to be self-explanatory when given to real professionals. Katja and Hans have a fantastic feeling for bringing language and design perfectly to the point. We look forward to seeing you soon as the next step in our website. &#8211; Corinna Graf<\/p>\n<div id=\"grid\" class=\"js-packery\">\n<div class=\"item w100\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-9.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w50\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-1.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w50\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-2.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w67\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-3.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w33\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-4.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w67\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-5.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w33\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-8.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w67\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-7.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<div class=\"item w33\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/08\/cuby-6.jpg\" alt=\"states of grace cuby\"   style=\"width:100%;\" \/><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"When creating the concept for a unique kids storage box, Graf Interiors asked Bright Idea to come up with branding concept. We came up with the name Cuby, designed the logo accompanied by a basic brand identity to kickstart the launch of this versatile piece of furniture. Aside from creating its visual identity, we also<br><br><a class=\"btn btn-default btn-sm\" href=\"https:\/\/statesofgrace.nl\/de\/cuby\/\">zum artikel<\/a>","protected":false},"author":1,"featured_media":3027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[23,18,24,20],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-states","tag-bright-idea","tag-logo-design","tag-product-naming","tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuby - statesofgrace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/statesofgrace.nl\/de\/cuby\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/#\\\/schema\\\/person\\\/c61fd493d68f1aadb811294c5d10612b\"},\"headline\":\"Cuby logo design and product naming for kids storage box\",\"datePublished\":\"2018-08-27T15:30:00+00:00\",\"dateModified\":\"2018-11-26T15:53:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/\"},\"wordCount\":221,\"image\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/statesofgrace.nl\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/cuby-featured-3.jpg\",\"keywords\":[\"bright idea\",\"logo design\",\"product naming\",\"visual identity\"],\"articleSection\":[\"NEW STATES\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/\",\"url\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/\",\"name\":\"Cuby - statesofgrace\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/statesofgrace.nl\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/cuby-featured-3.jpg\",\"datePublished\":\"2018-08-27T15:30:00+00:00\",\"dateModified\":\"2018-11-26T15:53:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/#\\\/schema\\\/person\\\/c61fd493d68f1aadb811294c5d10612b\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/cuby\\\/#primaryimage\",\"url\":\"https:\\\/\\\/statesofgrace.nl\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/cuby-featured-3.jpg\",\"contentUrl\":\"https:\\\/\\\/statesofgrace.nl\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/cuby-featured-3.jpg\",\"width\":1800,\"height\":1426,\"caption\":\"states of grace cuby\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/#website\",\"url\":\"https:\\\/\\\/statesofgrace.nl\\\/\",\"name\":\"statesofgrace\",\"description\":\"custom graphic design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/statesofgrace.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/statesofgrace.nl\\\/#\\\/schema\\\/person\\\/c61fd493d68f1aadb811294c5d10612b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d353c2ff79fd73109e590657c232f97a24f383df91f936c06e416a01409cbf8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d353c2ff79fd73109e590657c232f97a24f383df91f936c06e416a01409cbf8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4d353c2ff79fd73109e590657c232f97a24f383df91f936c06e416a01409cbf8?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\\\/\\\/statesofgrace.nl\\\/de\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cuby - statesofgrace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/statesofgrace.nl\/de\/cuby\/","twitter_misc":{"Verfasst von":"admin","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/statesofgrace.nl\/de\/cuby\/#article","isPartOf":{"@id":"https:\/\/statesofgrace.nl\/de\/cuby\/"},"author":{"name":"admin","@id":"https:\/\/statesofgrace.nl\/#\/schema\/person\/c61fd493d68f1aadb811294c5d10612b"},"headline":"Cuby logo design and product naming for kids storage box","datePublished":"2018-08-27T15:30:00+00:00","dateModified":"2018-11-26T15:53:23+00:00","mainEntityOfPage":{"@id":"https:\/\/statesofgrace.nl\/de\/cuby\/"},"wordCount":221,"image":{"@id":"https:\/\/statesofgrace.nl\/de\/cuby\/#primaryimage"},"thumbnailUrl":"https:\/\/statesofgrace.nl\/wp-content\/uploads\/2018\/08\/cuby-featured-3.jpg","keywords":["bright idea","logo design","product naming","visual identity"],"articleSection":["NEW STATES"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/statesofgrace.nl\/de\/cuby\/","url":"https:\/\/statesofgrace.nl\/de\/cuby\/","name":"Cuby - statesofgrace","isPartOf":{"@id":"https:\/\/statesofgrace.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/statesofgrace.nl\/de\/cuby\/#primaryimage"},"image":{"@id":"https:\/\/statesofgrace.nl\/de\/cuby\/#primaryimage"},"thumbnailUrl":"https:\/\/statesofgrace.nl\/wp-content\/uploads\/2018\/08\/cuby-featured-3.jpg","datePublished":"2018-08-27T15:30:00+00:00","dateModified":"2018-11-26T15:53:23+00:00","author":{"@id":"https:\/\/statesofgrace.nl\/#\/schema\/person\/c61fd493d68f1aadb811294c5d10612b"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/statesofgrace.nl\/de\/cuby\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/statesofgrace.nl\/de\/cuby\/#primaryimage","url":"https:\/\/statesofgrace.nl\/wp-content\/uploads\/2018\/08\/cuby-featured-3.jpg","contentUrl":"https:\/\/statesofgrace.nl\/wp-content\/uploads\/2018\/08\/cuby-featured-3.jpg","width":1800,"height":1426,"caption":"states of grace cuby"},{"@type":"WebSite","@id":"https:\/\/statesofgrace.nl\/#website","url":"https:\/\/statesofgrace.nl\/","name":"statesofgrace","description":"custom graphic design","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/statesofgrace.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/statesofgrace.nl\/#\/schema\/person\/c61fd493d68f1aadb811294c5d10612b","name":"admin","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/4d353c2ff79fd73109e590657c232f97a24f383df91f936c06e416a01409cbf8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4d353c2ff79fd73109e590657c232f97a24f383df91f936c06e416a01409cbf8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4d353c2ff79fd73109e590657c232f97a24f383df91f936c06e416a01409cbf8?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/statesofgrace.nl\/de\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/posts\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/comments?post=2978"}],"version-history":[{"count":9,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/posts\/2978\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/posts\/2978\/revisions\/3562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/media\/3027"}],"wp:attachment":[{"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/media?parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/categories?post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/statesofgrace.nl\/de\/wp-json\/wp\/v2\/tags?post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}