TEPE MEN styleguide for a custom suit shop
Henning Tepe comes from fashion family. Having worked for years in his parents’ luxury fashion store in the heart of Osnabrück, he decided the time had come to venture out on his own. His very own Tepe Men is a small atelier, where he offers high quality, ‘made to measure’, tailor fit couture for men.
Henning turned to states of grace to create his visual identity, to be applied initially to his business cards, flyers, greeting cards and invitations. In trying to convey the distinctive values of the brand, I came up with a color palette of black, gold and grey accompanied by the ever so stylish Avenir Next font. The different colors appear as ‘swatches’, divided into a chequered grid of stylized fashion graphics.