When creating the concept for a unique kids storage box, Graf Interiors asked Bright Idea to come up with branding concept. We came up with the name Cuby, designed the logo accompanied by a basic brand identity to kickstart the launch of this versatile piece of furniture. Aside from creating its visual identity, we also wanted to find a (visual) language that instantly conveyed its unique features.
The cubical storage box has wheels, so kids can move it around. Besides that, several units can be easily stacked upon each other. The logo, with its playful round shapes, accentuates the form and function of the box itself. In turn, this is reflected in the matching brand claim: ‘stuff on wheels’.
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Working with Katja and Hans for the branding of our new product was really a highlight during the launch process. The name and brand name that they gave to our CUBY product was just perfect, and from the first second it felt as if both had always been part of this product. Again, we have seen how things seem to be self-explanatory when given to real professionals. Katja and Hans have a fantastic feeling for bringing language and design perfectly to the point. We look forward to seeing you soon as the next step in our website. – Corinna Graf
