Medical doctor, yoga teacher and expert in ayurvedic medicine. Dr. Janna Scharfenberg has been combining her broad knowledge and expertise for a couple of years now, as a mentor and business coach. Although her online platform In Good Health has been growing swiftly, Janna wasn’t at all satisfied with her online presence, which didn’t match the level of professionalism she had reached.
Bright Idea took on the challenge of creating a completely new visual identity and applied it to a brand new website. The typography consists of a combination of the bold yet elegant serif font Lust, the modern sans Mr. Eaves XL and the handwritten font Above the Sky, which also appears in the logo. You can check out the website here.
"You can quickly put together a homepage and logo yourself, right? Are you kidding me? After frustrating and time-consuming self-experiments that were not only aesthetically questionable, but also simply did not express what I wanted to convey, I found with Katja and Hans my dream team for design & texts. The two of them have not only realized my ideas with great love for detail, intuition and creative ideas, but even exceeded them many times over. Finally I can be so proud of my website and she has become really great. It is almost a pity that the intensive cooperation with Katja and Hans is already over, because it was a lot of fun. Thank you, you two, for your presence, your skills and my beautiful digital home!
